Process
9 min read
What a nine-week engagement actually looks like
A week-by-week look at how we take a brand from first call to launch without surprises.
Clients often ask what actually happens between the kickoff and the launch. Here is the honest version of our nine-week arc.
Weeks 1–3: Discover and define
Interviews, audits and a positioning workshop, ending with a creative brief everyone signs off. Nothing is designed until the problem is agreed.
Weeks 4–9: Design and deliver
Three directions, one chosen and refined, then the full system: guidelines, templates, motion and a launch plan. We stay on for the first weeks after launch to support the team.
